PBR Rock Bar opens new party spot..Rock Bar!

PBR Rock Bar inside Miracle Mile Shops at Planet Hollywood Resort & Casino will hold a grand opening party for the Las Vegas Strip’s new party spot, Rock Bar, on Friday, July 6.

Revelers can dance the night away on the bar’s elevated dance platforms while they rock out to the DJ spinning top 40, rock and pop selections. As part of the celebration, partygoers can enjoy a $25 open bar with domestic drafts and Ketel One cocktails from 9 p.m. until close.

“We don’t care if you’re dressed casually,” says Jonathan Fine, owner of Fine Entertainment, the company that owns and operates PBR Rock Bar & Grill along with the new Rock Bar.  “Las Vegas is all about kicking back and having a great time, and that’s exactly what we deliver at the new Rock Bar.”

Rock Bar at PBR Rock Bar & Grill is the newest offering at the Strip-side destination, loaded with plenty of dancing and drinks served by its beautiful bartenders. Transforming into a party bar atmosphere at night, the rowdy Rock Bar offers a full bar, dance platforms and a DJ to keep the partying going all night long. As the ultimate nightlife destination for those looking to kick back and cut loose on the Strip, Rock Bar opens every night at 9 p.m. and stays open until the early morning hours.

Located at the center of the world-famous Las Vegas Strip at Miracle Mile Shops at Planet Hollywood Resort & Casino, Rock Bar provides party enthusiasts with the perfect spot to rock out and have a great time.  For more information, call 702.750.1685 or visit www.pbrrockbar.com. Follow Rock Bar on Twitter or become a fan on Facebook.

About Miracle Mile Shops:

Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues.  The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; American clothing line and complete lifestyle brand Original Penguin; GUESS; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show.  Miracle Mile Shops is owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC.

Miracle Mile Shops is open 10 a.m. - 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday.  For more information, call (888) 800-8284 or visit www.miraclemileshopslv.com. Keep up with the latest Miracle Mile Shops news via Facebook, Twitter and YouTube.