"Jersey Shore"JWOWW in Vegas!! Sexy in Red!

JWOWW with Berry Bliss Goblet

"Jersey Shore" hottie, Jenni "JWOWW" Farley, celebrated her birthday at Sugar Factory American Brasserie www.sugarfactory.com at Paris Las Vegas last night.

The reality TV princess arrived on the arm of her boyfriend, Roger Mathews, wearing a flowy, red chiffon dress, paired with black Betsey Johnson pumps.

The New Jersey bombshell and her beau kicked off the festivities by toasting to her 26th birthday with a round of Berry Bliss Goblets. Farley and her friends were treated to a sampling of the popular Strip-side eatery's mouthwatering dishes including Jumbo Shrimp Cocktail, Mixed Greens Salad, Pan Roasted Pacific Salmon and Grilled Mini Burgers.

Farley's decadent dinner ended with a surprise assorted dessert platter including cupcakes, and Sugar Factory's newest delectable treats - white chocolate and milk chocolate-covered twinkies.

Roger feeding JWOWW chocolate-covered treats

 Before leaving the Vegas hot spot, the birthday girl stopped into Sugar Factory's flagship retail store, adjacent to the restaurant, to browse for some post-dinner treats where she stocked her goodie bag up with Runts candies. Fans poured into the candy shop when word spread that everyone's favorite guidette was in the building. Farley cheerfully obliged to take photos and sign autographs for her adoring admirers.

Jenni Rivera

Also spotted at the sweetest place on the Strip was top female Latin artist, Jenni Rivera, who was in town celebrating her son's birthday. The singing sensation sipped on a Blow Pop martini, and shared Ahi Tuna Sliders, Cheese Pizza and Grilled Black Angus Filets with her family. Rivera surprised her son with a flavorful tray of cupcakes to commemorate his special day.

Sugar Factory American Brasserie is an American take on traditional French brasserie, serving delicious cuisine all day, and all night, along with an over-sized retail store and signature Chocolate Lounge and Wine Bar. Other Sugar Factory retail stores are located at The Mirage and Miracle Mile Shops at Planet Hollywood. Follow Sugar Factory on Twitter @sugarfactory or on Facebook.