The Linq Turns Pink For PBR's Pink Promise

Highroller Turns Pink In Honor Of PBR’S Pink Promise

For years, the PBR has supported the fight against breast cancer with donations, survivor celebrations and awareness activities. In 2015, the PBR will bring greater awareness to the fight against this disease. This year, the PBR family will focus on raising money for the Breast Cancer Research Foundation (BCRF), the nation’s highest rated breast cancer organization, with its PBR Pink Promise campaign.

At 11:59 pm on Wednesday the Highroller turned pink in honor of PBR's Pink Promise! CEO Sean Gleason and Lisa Vanbeek, founder of SUCK IT CANCER were on hand to host the ceremony! Fans are encouraged to wear pink at Thursday night's 2015 Bulit Ford Tough World Finals inside Thomas & Mack to show their support.