The
Great American Shake Sale is a company-wide cause marketing initiative taking
place May 1-31, 2015, at all U.S. Shake Shacks (excluding stadiums and
airports). The goal is to raise awareness and funds for No Kid Hungry in its
effort to end childhood hunger in America, where 1 in 5 children do not have
consistent access to adequate food.
Throughout
May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a
card for a complimentary hand-spun shake—valued at $5—redeemable on their next
visit. One hundred percent of donations will benefit No Kid Hungry.
Thanks
to the incredible support of its guests in 2014, Shake Shack surpassed its goal
to raise $300,000 by more than $38,000. This year, Shake Shack’s new goal is to
raise $350,000. If reached, Shake Shack will achieve the significant milestone
of donating a total of $1 million to No Kid Hungry in the four years since the
launch of the Great American Shake Sale. Talk about custard for a cause!
Donations
to No Kid Hungry help connect children to the healthy food they need through
essential nutrition programs like school breakfast, summer meals and classes
that educate low-income families on how to cook healthy, affordable foods. Just
$2 can provide kids with 20 meals. If Shake Shack reaches its goal to raise
$350,000 this year, that’s 3.5 million additional meals for hungry children in
America.
“We’ve
partnered with No Kid Hungry for four years because as an organization, we are
passionate about raising awareness and transforming the way we think about the
real issue of childhood hunger in America,” said Randy Garutti, Shake Shack
CEO. “Every year we’re blown away and humbled by the support of our guests and
team members for the Great American Shake Sale. This year marks an incredible
milestone for our partnership with No Kid Hungry and we’re asking our guests to
help us make waves this May. It’s our goal to support this project and surround
kids with healthy food options so kids can be kids – to learn, live and play.”
The
Great American Shake Sale was inspired by Bake Sale for No Kid Hungry, a
national grassroots fundraising initiative started in 2003 that encourages
people to host bake sales in their communities to support No Kid Hungry. In the
spirit of the bake sale, Shake Shack created five new baked good-inspired
frozen custard flavors – one for each day of the week – on its May Custard
Calendar. This year’s flavors are Oatmeal Crème Pie, Red Velvet, Cookies N'
Chocolaty Cream, Caramel Walnut Cake and Strawberry Cheesecake. All flavors can
also be spun into rich and creamy shakes.
“Year
after year, Shake Shack proves that standing for something good really is good
for business and for the community,” said Debbie Shore, co-founder of Share Our
Strength, which is home to the No Kid Hungry campaign. “While a $2 donation
might not sound like much, each year Shake Shack proves that those small
donations can really add up to hundreds of thousands of healthy meals for kids
struggling with hunger across the country. We are so proud to partner with
Shake Shack’s amazing team once again and continue our work together to ensure
No Kid Hungry becomes a reality.”
For
more information and to learn how you can get involved, please visit
www.shakeshack.com or www.nokidhungry.org.
No comments:
Post a Comment