Chipotle
Mexican Grill today announces a new, text-to-win sweepstakes offering a trip to
attend a Tough Mudder event in Australia. The sweepstakes announcement comes as
part of Chipotle’s previously announced national partnership with Tough Mudder.
The
sweepstakes winner will receive round trip airfare for two with first class
accommodations and transportation, as well as a cash prize of $2,500 and free
entry into the Australian Tough Mudder event of their choice. Two first-prize
winners also will be awarded free burritos for one year.
“Chipotle
and Tough Mudder are two companies with an appreciation for living an active
lifestyle, and for fueling up with food made from great ingredients. With this
partnership and new sweepstakes, we are giving customers the opportunity to
combine two passions: great tasting food and ultimate athletic challenges,
“said Chris Arnold, communications director at Chipotle.
Chipotle
was first announced as a national sponsor of Tough Mudder in January 2015. In
addition to the text-to-win sweepstakes, the year-long partnership includes an
on-site presence at US Tough Mudder events, where Chipotle hard and soft tacos
will be sold, as well as a sponsored obstacle called “Human Hamster Wheel,”
which tests how long a challenger can last on a circular set of monkey bars,
with special prizes available. The Human Hamster Wheel obstacle and tacos will
be available in the Mudder Village, a festival area for participants and
spectators.
The
text-to-win promotion will be open for entries from April 6-April 26, and the
winner will be announced at a later date. Entry details will be available at
Chipotle locations nationwide beginning today, or by texting the phrase
“MUDDER1” to 888222.
Additional
information and the official rules can be found at
www.chipotle.com/toughmudder.
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