Playboy & Sugar Factory Team Up For Iconic Sweet Confections!

Sugar Factory has embarked upon a sweet new partnership with famed lifestyle brand, Playboy.

Sugary confections, created specifically for this one-of-a-kind collaboration, will be available for purchase at all Sugar Factory retail locations in Las Vegas, New York City, Bahrain, and online at www.sugarfactory.com, as well as new locations in Brooklyn, Washington, D.C., Chicago, Miami, Boston and Los Angeles, set to open in the coming year. All products created for this partnership will be available for wholesale purchases as well.

Merchandise, such as Playboy Couture Pops, chocolate bars, packaged lollipops, bunny gummy ears, candy bras and candy pails, will be created with the signature Playboy Rabbit Head logo embedded on each item. Select pieces of the line were revealed at the iconic Playboy Mansion’s annual Halloween bash this past October.

“Sugar Factory has reinvented what a confectionary brand should be,” says Playboy President of Global Licensing, Matt Nordby. “Playboy loves innovative concepts, which is why Sugar Factory is the perfect partner for us to add a sweet and colorful element to the Rabbit Head.”

ABOUT SUGAR FACTORY

Sugar Factory offers a sweet escape with locations throughout Las Vegas, including retail stores at Fashion Show Mall, Miracle Mile Shops inside Planet Hollywood Resort & Casino and MGM Grand, as well as Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, at Paris Las Vegas and Town Square Las Vegas. A new retail store is now planned for McCarran International Airport at the D Gates. Sugar Factory expanded into new markets with the opening of Sugar Factory American Brasserie in New York City’s Meatpacking District, West Hollywood, Calif., South Beach, Miami and Chicago. The brand will expand into more new domestic markets this year with planned openings in Brooklyn’s Barclays Center and Orlando. The brand expanded internationally with its first retail store overseas in Bahrain last summer and will soon open another international location in Manila, Philippines.

More information about Sugar Factory is available on the website at www.SugarFactory.com, on Facebook at www.facebook.com/SugarFactoryBrand, on Twitter @sugarfactory and on Instagram at @TheSugarFactory.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States, and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues.   For more information, please visit: www.PlayboyEnterprises.com.