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Hard
Rock Cafe on the Strip turned the building pink today in honor of breast cancer
awareness by hosting a ribbon cutting ceremony featuring PLAYBOY’s 2011
Playmate of the Year® and star of PIN UP at Stratosphere, Claire Sinclair.
While at the cafe, Claire unleashed her inner artist by decorating a
commemorative pink guitar, an activity that many of the bands scheduled to
perform at Hard Rock Live will take part in as well. Proceeds from the auctioned guitars will
benefit American Cancer Society, an organization that invests in breast cancer
research to find, prevent, treat and cure the disease as well as providing free
information and services to people fighting the disease and helping women get
potentially lifesaving breast cancer screening tests.
Hard
Rock’s 15th Annual PINKTOBER program continues throughout September and October
with breast cancer awareness walks, pink fashion shows, high-energy concerts,
PINK menu offerings, “PINK Sheets Rooms” and more. Guests are invited to join
the fight against breast cancer at Hard Rock Cafes, Hotels and Casinos
worldwide by raising awareness and funds for a cause that affects millions.
Proceeds from the campaign will support research and awareness-driving efforts
for various breast cancer charities around the world.
About
Hard Rock International
With
a total of 190 venues in 58 countries, including 144 cafes, 21 hotels and 10
casinos, Hard Rock International (HRI) is one of the most globally recognized
companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's
greatest collection of music memorabilia, which is displayed at its locations
around the globe. Hard Rock is also known for its collectible fashion and
music-related merchandise, Hard Rock Live performance venues and an award-winning
website. HRI owns the global trademark for all Hard Rock brands. The company
owns, operates and franchises Cafes in iconic cities including London, New
York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages
hotel/casino properties worldwide. Destinations include the company’s two most
successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned
and operated by HRI parent company The Seminole Tribe of Florida, as well as
other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las
Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe
locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects
include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more
information on Hard Rock International, visit www.hardrock.com.
Photos
by PhotoFM.com.
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