Sunday, July 13, 2014

"Fruit Of Kings" Le Melon Grey Goose Launched In Vegas!!



Las Vegas celebrities and influencers alike came out this week to attend UrbanDaddy’s launch party for Le Melon, the latest flavor from Grey Goose, at the Euro Pool at the Wynn. The party was part of a national ten-city event series “Fruit of Kings” to celebrate the new flavor by toasting modern day “kings” who are shaking things up.

The Las Vegas event toasted host, Anthony Pettis, the UFC Lightweight Champion. He is currently filming the 20th season of the reality TV series, The Ultimate Fighter, in Las Vegas and is in the running to be the face of the Wheaties Box. This is the first time ever that a UFC mixed martial arts fighter has a chance to land the Wheaties Box cover. Other notable guests were UFC Fighters Eddie “Truck” Gordon and Kevin Lee.


The inspiration for the collaboration comes from the rich and intriguing history of the Cavaillon melon, selected by Grey Goose creator Maitre de Chai (Cellar Master) Francois Thibault to craft the exceptional new expression – Grey Goose Le Melon. The prized essence of the ripe, juicy Cavaillon melons, from Provence, France was said to be relished and sought after by French Kings, nobility and artists. Legend has it that kings traded gold for exclusive access to this treasured fruit.

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