For
the first time ever, Insomniac will broadcast the largest multi-day music festival
in North America through a new online experience called “Electric Daisy
Curated,” aka “EDC Curated.”
Fans
who are not able to be a part of this year’s sold out Electric Daisy Carnival
(EDC), Las Vegas in person will be able to tune in and watch portions of the
event from their location of choice, whether that is home on the couch or with
friends at a gathering, as Insomniac and partner 7UP curate select content to
share during each of the festival’s three nights.
Foregoing
the traditional live stream approach, Insomniac will curate, compile and stream
video from multiple feeds throughout the Las Vegas Motor Speedway, from the
grandstands to the stages, to cameras capturing artist interviews and other
behind-the-scenes action.
"For
years, I've been debating whether or not we should broadcast EDC Vegas online,
but after watching other events adopt live-streaming, I felt that a traditional
approach wasn’t for us,” said Pasquale Rotella, CEO and founder of Insomniac.
“Sure, it may capture the crowds and the artists, but our experience is about
so much more than that. That's why we're getting away from the traditional live
stream format and creating something completely different. With EDC Curated, we
are producing a unique experience that allows those watching around the world
to select and view handpicked footage that highlights different aspects of the
show. In doing so, we also preserve the experience for those fans that attend
in the flesh."
Powered
by 7UP, Insomniac will leverage digital technology in never-before-seen ways to
document the festival with more than 50 cameras at eight stages, including the
Wide Awake Art Car and the Discovery Project stage, which will be used to
capture the action, while Insomniac selects only the most interesting aspects
of the experience for the viewers.
EDC
Curated will have teams stationed at EDC’s various stages as well as cameras
placed everywhere from the grandstands and the carnival rides to inside
quadcopters flying overhead, providing a special “owl’s-eye view” of the
expected record-breaking 400,000 revelers.
EDC
Curated will be broadcast on Insomniac.com and will occur from 8:30 pm PST to
8:30 am PST on June 20, 21, and 22. Footage shared via EDC Curated will be
available for one time only and will not be rebroadcast.
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