Tuesday, June 10, 2014

Tower Of Jewels Celebrates 50 Years Of Serving Las Vegas!

Nevada’s largest manufacturing jeweler, Tower of Jewels, celebrates a monumental anniversary with 50 years of customer service, community involvement and excellence in manufacturing. To recognize the exceptional milestone, a multitude of anniversary initiatives will take place throughout the year, culminating with a 50th anniversary celebration event in November.

With a rich and established history, Tower of Jewels has secured an iconic place in Las Vegas. Led by the vision of Jack Weinstein, along with strong values nestled in family, integrity and service, Tower of Jewels marks its 50th anniversary with a reintroduction of a new website, a location remodel and VIP celebrations for customers and influencers.

“I built the Tower of Jewels enterprise on a vision to open a jewelry store unlike anything already in existence,” said Jack Weinstein, owner of Tower of Jewels. “We pride ourselves on being a unique, family-owned and operated business. We manufacture our own pieces, which allows us to pass those savings to the customer, creating exquisite jewelry pieces without sacrificing quality and service,” said Weinstein.

In the spirit of true craftsmanship, Weinstein’s exclusive U.S. patented diamonds, Lustrous 121 and Lustrous 105, will be showcased and featured at events throughout the year. In addition, Tower of Jewels will honor its team of master jewelers, diamond cutters and setters with the launch of the “Heritage Collection,” a recreation of standard metal, gold and silver jewelry pieces using a 30-year old library of rubber molds. The collection will be designed by Polly Weinstein, daughter of Jack Weinstein and founder of jewelry line, The Jeweler’s Daughter.

“I feel fortunate to have been raised in this industry, working alongside my dad and learning all he has shared with me,” said Polly Weinstein. “We are excited to celebrate this anniversary throughout the year and host events to introduce the brand to a wider generation of Las Vegans. I look to continue the legacy my father has created in Tower of Jewels for at least the next 50 years,” Weinstein continued.

Under Polly Weinstein’s direction, a remodel of the Rampart location in Summerlin is planned for fall. Upon completion, Weinstein will implement a series of ongoing in-store events, beginning with a media night in late September. The store will showcase a new look and feel, along with monthly art installation windows designed by Weinstein herself. From customer appreciation events to monthly charity partnerships, the Rampart store will also serve as the location for its subsidiary line, the Jeweler’s Daughter, as it transitions into a lifestyle brand with the introduction of an apothecary line, leather goods and designer resale items.

At age 13, Jack Weinstein’s career launched in Detroit, Michigan when he joined his brothers and uncle in the family jewelry business. Relocating to Las Vegas in 1964, Weinstein sought to open a jewelry store which was dedicated to serving both the community and customers by delivering exquisite jewelry pieces without sacrificing quality and service. He opened his first store on bustling downtown Fremont Street and forayed into building the brand in a burgeoning Las Vegas which, at the time, was just establishing its footing.

Evoking its signature classic attributes, Weinstein led the construction of a 20,000 square-foot, state-of-the-art manufacturing and design center which was completed in 1999. The largest structure of its kind in the United States, the Tower of Jewels Manufacturing & Design Center serves as headquarters for the company and employs an experienced team of jewelers, goldsmiths, designers and diamond cutters all under one roof.

Now, at 87 years of age, Weinstein continues to lead the Tower of Jewels empire, nurturing the legacy and heritage he so heavily embedded in both his family and in the community he cherishes.

For more information on Tower of Jewels, please visit www.towerofjewels.com or follow it on Facebook - www.facebook.com/towerofjewels and Twitter.


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