Las
Vegas, long recognized as the dominant force for setting the trends in
nightlife and music, took another giant step forward today when Victor Drai
announced he will celebrate the opening of his 65,000 square foot Drai's Beach
Club • Nightclub at The Cromwell Las Vegas by tapping an exciting and diverse
mix of resident DJ’s to perform at the state-of-the-art club which opens this
Memorial Day weekend. Hailing from all
corners of the globe including the U.S., Sweden, Australia, the Netherlands,
Russia, Canada and Italy, the roster of resident DJ’s featured at the newly minted
club represents the most exciting group of performers on the scene today.
“We couldn't be more thrilled with the line-up of Resident Artists we will be
featuring at Drai’s,” explains Alex Soifer, talent buyer for Drai’s. “Victor’s
goal is to showcase the most talented, ground-breaking artists from around the
world and provide them with a dramatic and electrifying setting that is
unrivaled in Las Vegas – day and night.” “We are assembling a line-up that is
reflective of what is on the top of the charts right now,” adds Victor Drai.
“These are the artists that get people onto the dance floor – now they will be
live here in Las Vegas performing in a venue that will both awe and
inspire. It is a going to be a true 360
degree music and social experience.”
In
addition to Eric Prydz, Adventure Club, Showtek and DVBBS, the Resident Artist
line-up includes:
•
Arty
•
Borgeous
• DJ
Irie
•
HELENA
•
Makj
•
Project 46
•
Quintino
•
Sick Individuals
•
Sidney Samson
•
Ummet Ozcan
•
VINAI
•
3lau
•
12th Planet
Soifer
has assembled a roster of talent that crosses the musical spectrum and will
appeal to music fans and club-goers of all types. Highlighted by Prydz’s most
recent Ultra performance and from his unrivaled ability to combine commercial
success with underground notoriety to Adventure Club’s slick EDM and
floor-rumbling dubstep to Showtek, the Dutch dance music duo who have been
cruising the Beatport’s Top 10 for the past year, Drai’s will focus on artists
that are both ground-breaking and exciting to see in a live setting. “We are
booking artists that will ignite the crowd and create an energy that is missing
from many Las Vegas clubs today,” adds Soifer. “You won’t come to Drai’s and
stand there holding your camera phone above your head aimed at a DJ a football
field away. Instead, you are going to be in the middle of the biggest dance
party on the Strip.”
Set
11 stories above the iconic Las Vegas Strip atop The Cromwell (the Strip’s
first stand alone boutique hotel), Drai's Beach Club • Nightclub has been
meticulously designed by Victor Drai with the intention to completely transform
the nightclub and nightlife scene in Las Vegas. Since envisioning his rooftop
dream, Drai was determined to provide his artists and his guests with a venue
like non-other in Las Vegas (or the world). Drai’s features Las Vegas’ only
rooftop pool and deck with an indoor/outdoor club, panoramic views of the
entire Las Vegas Strip and a concept where the DJ, club and guests are
intertwined in a unified experience from sun-up to dusk back to dawn.
“I’ve been dreaming about a rooftop experience
for 15 years,” notes Victor Drai. “Now
with The Cromwell, I’m making that dream a reality. It’s sophisticated, it’s sexy it’s everything
people love about coming to Las Vegas.
Now they will get to experience it all from a spectacular rooftop
setting with the best DJ’s in the business.” “We have a venue that will
showcase some of the best DJ's in the world at transitional points in their
careers,” adds Drai’s partner, Michael Gruber. “The only difference is that
they are part of a whole experience for the consumer, rather than being the
sole experience. We believe that each one brings something special, and the
whole experience is greater than the sum of the parts.”
Drai's
also features nine exclusive VIP Bungalows sharing five elevated pools and 15
luxury mezzanine level cabanas with their own mezzanine level pool overlooking
the venue and the city below. Each VIP Bungalow also features its own shower
and restroom, offering guests privacy while still being in the middle of all
the action. The Beach Club is fully stocked with more than 40 surrounding
daybeds, 15 VIP booths, two full bars, an elevated DJ booth, and (ten) 35 foot
natural palm trees providing ample amounts of shade.
Drai’s
Beach Club • Nightclub is set to open Memorial Weekend 2014. For more information, follow Drai’s at
Facebook at www.facebook.com/draislv, Twitter at www.twitter.com/draislv, and
Instagram @DraisLV.
No comments:
Post a Comment