In
celebration of Hard Rock International’s 14th Annual PINKTOBER™ campaign, Las
Vegas’ newest headliner, Véronic DiCaire, kicked off the program at Hard Rock
Cafe on the Strip with a ceremonial ribbon cutting on Tuesday, Oct. 1. After
welcoming guests to the event, Véronic cut the pink ribbon with a matching pair
of scissors, before sitting down to customize her very own Hard Rock
limited-edition PINKTOBER t-shirt.
For
the month of October, Hard Rock’s Rock Shop will be selling the shirts, along
with their classic t-shirts and giving visitors the option to customize them
for a cause. Hard Rock also invites fans to share their creations on social
media, using hashtags: #makeitpink and #Pinktober. A portion of the proceeds
will benefit Susan G. Komen for the Cure®, an organization dedicated to
combating breast cancer at every front.
Hard
Rock’s PINKTOBER program encourages guests around the world to support breast cancer
awareness by attending live music performances and pink-themed events at Hard
Rock locations across the globe. Fans
can visit their local Hard Rock and rock out for the cause with concerts and
special events to benefit local breast cancer charities such as Susan G. Komen
and other breast cancer research and awareness organizations.
Fans
can also get into the hottest color of the season with Hard Rock’s 2013
PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet,
tote, robe, scarf, pink sheets and more! All products will be sold exclusively
at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online
at www.hardrock.com. Proceeds from the
sale of PINKTOBER products will benefit The Breast Cancer Research Foundation
(BCRF) and local breast cancer charities with 75 percent of the retail price of
each pin and 15 percent of the retail price of other products going directly to
the cause.
Hard
Rock Cafe Las Vegas on the Strip:
Saturday,
October 5, 2013 Making Strides
Against Breast Cancer Walk
Saturday,
October 12, 2013 Frank Turner
& The Sleeping Souls Concert
Saturday,
October 18, 2013 Ani DiFranco Concert
Hard
Rock Cafe Las Vegas at Hard Rock Hotel:
Friday,
October 4, 2013 Bikefest
Breakfast Buffet at 8:00am-10:00am
Saturday,
October 5, 2013 Making Strides
Against Breast Cancer Walk
Thursday,
October 10, 2013 Katie Cole
Concert
Monday,
October 28, 2013 Mobile
Mammovan Event at 8:15am-3:15pm
For
event ticket information, visit www.ticketweb.com. For additional information on the PINKTOBER™
program, please visit www.hardrock.com.
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