Jon
Taffer, president of Nightclub & Bar Media Group and host and executive
producer of Spike TV's "Bar Rescue", celebrated the release of his
newest title “Raise the Bar: An Action-Based Method for Maximum Customer
Reactions” with an exclusive book signing presented by Nightclub & Bar
Convention and Trade Show at Tryst Nightclub inside Wynn Las Vegas.
Throughout
the evening, Taffer’s fans lined the dance floor, eagerly awaiting their chance
to meet the host and executive producer of Spike TV's "Bar Rescue."
With the gorgeous Tryst waterfall in the background, Taffer signed copies of
his book while posing for photos. The two-hour signing was the perfect platform
for Taffer to share with fans the special messages and lessons from the book
that he himself uses to create highly efficient industry businesses across the
country.
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| Jesse & Jon |
“Raise
the Bar” hit bookshelves on Tuesday, Oct. 8 and has already received rave
reviews from industry experts including Jesse Waits, managing partner of XS and
Tryst, who was in attendance to celebrate with Taffer during the signing. Waits
is a long-time friend of Taffer, even providing a quote for the book’s back
cover, which made hosting the first “Raise the Bar” signing inside Waits’
ultra-chic Tryst Nightclub a natural choice.
In
true Taffer fashion, the evening was anything but dull. With the team from the
Nightclub & Bar Convention and Trade Show running the program throughout
the evening, the event served as a perfect preview of what’s to come at the
2014 convention set for a return to Las Vegas March 24-26, 2014. The convention
offers attendees the chance to experience the latest trends and gain access to
top industry expertise, while connecting with enthusiastic colleagues in the
market.
For
details on “Raise the Bar” by Jon Taffer or to purchase a copy of the book,
visit Amazon.com. For additional information on the 2014 Nightclub & Bar
Convention and Trade Show, visit the convention’s website.
Credit
photos: Emilio Gonzales
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