Sugar
Factory will bring its internationally-renowned celebrity sweets and signature
treats to the City of Angels with the opening of the company’s seventh retail
store at the famed Hollywood and Highland Center this fall.
Known
for its one-of-a-kind sugar lover’s retreat, the whimsical 2,500-square-foot
Sugar Factory will offer a sweet paradise for guests of all ages. Complete with
three levels, the all-new Sugar Factory retail location will offer everything
from classic childhood novelties and modern candy creations to Sugar Factory’s
crave-worthy milkshakes, sundaes and signature treats, including the company’s
famed Couture Pops. An Oscar Couture Pop will be created in all gold with an
Oscar jewel attached at the bottom, along with signature Hollywood and Marilyn
Monroe Couture Pops.
Synonymous
with the Sugar Factory brand, Couture Pops have become a pop culture phenomenon
and have made confections a celebrity accessory. Britney Spears, Nicki Minaj,
Katy Perry, Rihanna, Nicole Scherzinger, Sting, Charlie Sheen and Kourtney
Kardashian are just a few of the celebrities who have been spotted with the
sparkly lollipops. The Couture Pop collections have hit the red carpets in the
hands of major events in Miami, Los Angeles, New York City and Las Vegas, and
are just part of the buzz that has made Sugar Factory a staple in such national
media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more.
The
top level of the candy compound boasts a vibrant VIP Party Room where
sweet-aholics can host birthday celebrations, bachelorette parties, graduation
festivities and more. With a back entrance, celebrities and party-goers will
get the full glitz and glamour experience of walking into an exclusive
Hollywood party.
Designed
by extraordinary talent Amy Kim of AK DesignNETWORK, Sugar Factory Los Angeles
will combine modern elements and whimsical design. Known for its “MTV meets
Willy Wonka” appeal, Sugar Factory Los Angeles will take the guest on a
breathtaking, visually-inspiring journey. Kim has many impressive projects to
her credit, including a collaboration with Philippe Starck on the
groundbreaking interior of the SLS Hotel in Beverly Hills, and Hecho Inc., a
strong design and build firm making their name among New York City’s finest.
Located
in the busy Hollywood and Highland Center, sugar fanatics can enjoy all of the
attractions on Hollywood Boulevard such as the Hollywood Walk of Fame,
Grauman’s Chinese Theatre and Madame Tussauds while enjoying their sugary
treats.
Sugar
Factory’s latest location will bring its first California sweet shop to the
Hollywood and Highland Center in Los Angeles, following the brand’s
international expansion to Bahrain this summer. The brand’s first East Coast
sweet shop is slated to open in Brooklyn’s Barclays Center this fall, while New
York City’s famed Meatpacking District earns the first East Coast Sugar Factory
American Brasserie. The brand will also expand to its first international
location in Bahrain this summer. The first Sugar Factory opened in 2009, and
the brand has become known around the globe for its celebrity appeal and
signature sweets. Sugar Factory’s ever-popular Las Vegas retail shops are
located at The Mirage Resort & Casino, Miracle Mile Shops inside Planet
Hollywood Resort & Casino, MGM Grand Hotel & Casino and Paris Las
Vegas.
For
more information please visit www.SugarFactory.com, become a fan on Facebook at
www.facebook.com/SugarFactoryLV, follow on Twitter at @SugarFactory and on
Instagram at @TheSugarFactory.
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