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NFL Hall of Famers Warren Moon (left) and Marcus
Allen
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| Mike Tyson |
Celebrating
its public grand opening today, SCORE!, the first multi-sport interactive
exhibit and sports fantasy experience of its kind, opens its doors to sports
fans from around the globe. Located inside the Luxor Hotel and Casino on the
iconic Las Vegas Strip, SCORE! is the ultimate sports fan attraction featuring
historically significant memorabilia from the Naismith Memorial Basketball Hall
of Fame®, Pro Football Hall of Fame®, Hockey Hall of Fame, Boxing Hall of Fame,
U.S. Soccer Federation and more, along with cutting-edge interactive sports
experiences that make SCORE! much more than an ordinary exhibit.
SCORE!,
a 10,000 square-foot interactive exhibit, contains more than 300 prized pieces
housed in eight galleries and valued in the millions of dollars. The permanent
exhibits feature items dating to the early 20th century and include such
notable hardware as the 1999 Women’s World Cup trophy, the 1981 Heisman Trophy
awarded to legendary USC tailback Marcus Allen, championship rings, World
Series trophies, Jim Brown’s 1957 MVP trophy and the largest and most diverse
collection of game-worn jerseys anywhere in the world. The unparalleled
collection comes from various professional sports’ Halls of Fame and private
collectors, including the late attorney Jock Smith.
At
SCORE!, casual sports fans and diehards alike get a chance to “Be the Legend”
by participating in challenges such as an NHL-themed stick-handling drill,
college combine tests, baseball speed pitch, peripheral vision test,
NASCAR-themed pit-stop challenge and vertical leap test all designed to see how
sports fans compare to the pros.
SCORE!’s
unique interactive platform was produced by Sports Emmy winner John Brenkus,
author of the “Perfection Point” and host of television’s popular Sports
Science.
SCORE!
offers a first-of-its-kind fantasy sports experience with the introduction of
custom technology that includes an interactive app and a slew of Apple iPads enabling fans to sign with a
virtual sports agent and later become a professional athlete with their
favorite team or sport.
At
the end of the tour, fans can see for themselves through a “virtual locker” a
synopsis of their career featuring their team uniform, press release, signing
bonus and a personalized magazine cover highlighting their induction to their
favorite hall of fame.
SCORE!
provides fans a choice to buy the image or promote their experience on the spot
via social media.
This
viral nature of fans sharing their SCORE! experiences via social media can help
SCORE! and its sponsors reach tens of millions of like-minded avid fans,
resulting in a revolutionary model for leveraging entertainment experiences
into marketing and promotional opportunities.
“The
stadium-style environment is high energy, highly interactive and gives fans a
once-in-a-lifetime opportunity to see many of the great sports’ Halls of Fame
and their heroes all in one place,” said James Beckmann, CEO of SCORE!. “The
added plus is the interactive and sports fantasy nature of the attraction that
gives fans and their families many reasons to come back again and again knowing
that each time they visit, their experience can be uniquely fresh and
different.”
In
addition to the interactive exhibit, SCORE! features a Fan Shop and a broadcast
studio, and provides a great location to host private events and corporate
outings.
"SCORE!
is a dream come true. My dad, attorney Jock M. Smith, who passed away earlier
this year, was the ultimate sports fan, and he amassed the nation's largest
private collection of game-worn uniforms across all major sports,” said Janay
Smith, President of SCORE! Las Vegas. “As the first African-American owners of
a business on the Las Vegas Strip, my family is ecstatic to finally share with
the public more than 200 stellar pieces that took more than 25 years to
collect.”
“One
of the missions for the Pro Football Hall of Fame and its member Hall of Famers
is to reach out nationally with exhibits and player appearances. SCORE! offers
us and our fans in Las Vegas this opportunity during the celebration of our 50
years, and we are happy to be part of this unique concept that fans will enjoy
attending,” said George Veras, President and CEO of Pro Football Hall of Fame
Enterprise.
“With
sport being such a big part of our culture, the Hockey Hall of Fame thought
SCORE! would be the perfect place to showcase some of hockey’s greats, which is
creating a terrific atmosphere in such a unique location. A must for the
visitor experience!” said Philip Pritchard, Vice President and curator of the
Hockey Hall of Fame.
“We
are excited to share some of our most significant and important archives from
the past 100 years of U.S. Soccer’s history. The SCORE! exhibit will provide an
opportunity for people to learn more about the history of soccer in this
country in a dynamic way,” said Neil Buethe, Senior Manager of Communications
for the U.S. Soccer Federation.
“SCORE!
has provided the Boxing Hall of Fame with a stage and spotlight that will place
the legends of the ring alongside the superstars of other sports,” said Steve
Lott, President of the Boxing Hall of Fame. “The $100 million ESPN/Classic Sports
fight film library will enable the Boxing Hall of Fame to properly present
these ‘Kings of the Ring’ to the millions who visit this city yearly. SCORE!
has scored a knockout!”
“Las
Vegas Motor Speedway is proud to be a part of SCORE! Las Vegas,” said LVMS
President Chris Powell. “This hall of fame highlights the best in sports and
our local community. The speedway’s NASCAR event is the largest single-day
sporting event in Nevada, and we're appreciative that Jim Beckmann and everyone
associated with this effort have chosen to make Las Vegas Motor Speedway and
NASCAR a key part of their display.”
“The
Basketball Hall of Fame is honored to be included as one of the outstanding sports
organizations that will be encountered at SCORE!,” said John Doleva, President
and CEO, Naismith Basketball Hall of Fame. “The work that Jim Beckmann and his
team have done to create high level and entertaining experiences while paying
tribute to the history of sport is remarkable.”
SCORE!
is located inside Luxor and is open daily at 10 a.m. with the last admission at
9 p.m. Tickets are $28 per person, $20 for Nevada residents and $15 for
children under 12.
Find
out more about SCORE! and keep up with all the latest events at www.scorelv.com,
www.Facebook.com/scorelasvegas and
www.Twitter.com/scorelv.
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