Wynn
Las Vegas will allow guests from across the globe a behind the scenes look into
its premier nightlife scene, focusing on the roster of 36 celebrated resident
DJs, through an innovative digital content platform and social media hub, Wynn
Social.
“Celebrity
DJs, electronic dance music, and social media continue to grow faster and
faster, and Wynn Social brings them all together,” said Steve Wynn, Chairman
and CEO of Wynn Resorts. “We’ve taken the energy and excitement of our clubs
outside the walls of Wynn and Encore, and created a unique digital experience
people can be part of, no matter where they are.”
The
lineups at XS, Tryst, Surrender and Encore Beach Club provide an array of
talented DJs for the dedicated fan base. From deadmau5 to David Guetta,
Afrojack to Diplo, the resort is combining its exclusive access to these rising
stars with cutting edge technology and strategic partnerships to create an
unprecedented nightlife and social media site.
A
partnership with Klout, the standard for influence, will offer those
influential in social media exclusive perks, such as opportunities to meet Wynn
Resident DJs before their sets, or a virtual “key” to Wynn nightclubs,
unlocking a world of new music from top DJs. Wynn Social will also have the
capability to display live streaming events and promote unique virtual and
in-person fan experiences.
Wynn
Social brings users behind the velvet ropes and into DJs’ lives through
personal interviews, original features like "In Your Bag" and “Wynn
Secrets,” footage from beyond the booth and new mixes through the Ultra/Wynn
music label. Within the site, Tiësto
discusses his start in the business and Steve Aoki reveals how he first fell in
love with the game of poker. Wynn Social
will host updated content and intimate conversations all in one location
alongside event listings, videos, photos, and social media feeds for all four
of the resort’s club venues. The site also allows guests the option to book
both table and room reservations as well as exclusive room packages.
“It's
been such an incredible experience to DJ for the nightclubs at Wynn Las Vegas,”
said Steve Aoki. “The people, the energy and the sound have grown so quickly,
to the point where Wynn is now one of the most important gathering points for
dance music. Plus, I get to play poker after every show, which makes me that
much happier.”
The
lifestyle site not only demonstrates the continued dedication from the resort
and its nightclubs to the electronic dance music scene, but also represents
Wynn’s new position as an innovator in the digital space. For the latest information and updates,
please visit www.wynnsocial.com.
For
the latest information and updates, please visit www.wynnsocial.com.
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