Best
Events in partnership with PMK•BNC and TAO Group, have joined
forces with Budweiser to present the TAO/MARQUEE powered nightlife destination
in London with the return of Club Bud.
The two-night event will mark Club Bud’s highly-anticipated return to
supporting Team USA athletes following successful activations in 2008 and 2010.
For one weekend, Club Bud will serve as a one-of-a-kind pop-up destination and
VIP venue hosting influencers, athletes and celebrities.
Located
in the iconic Roundhouse London on Chalk Farm Road, the space will serve as the
hub of nightlife in the city, serving thousands of athletes, media and
entertainers each night. Doors open at
10:00 p.m., with the events expected to draw more than 2,000 people. The guest
list will include athletes, sports legends, music and movie stars and some very
lucky consumers.
First
launched in 2006, Club Bud has become a staple celebratory property with
athletes from Team USA and around the world.
Budweiser recently announced an extension of its commitment to the U.S.
Olympic Committee and Team USA through 2016.
The iconic beer brand will continue to serve as the exclusive malt beverage
sponsor of the USOC, with which it has enjoyed a nearly 30-year partnership.
Marquee
and TAO: Marquee and TAO nightclubs will bring their sophisticated nightlife
savvy and VIP expertise along with a roster of their cutting edge DJs and
performers to London. Celebrity favorites, the venues are known for spicing up
nightlife in NYC and Las Vegas and will provide attendees and athletes in
London live DJ sets by Gareth Emery, Swizz Beatz, and more. Club
Bud is a joint venture between Best Events, PMK•BNC and Tao Group. The objective of the activation is to provide
athletes and attendees a place to gather and celebrate.
About
BUDWEISER
Budweiser,
an American-style lager, was introduced in 1876 when company founder Adolphus
Busch set out to create the United States’ first truly national beer brand –
brewed to be universally popular and transcend regional tastes. Each batch of
Budweiser follows the same family recipe used by five generations of Busch
family brewmasters. Budweiser is a
medium-bodied, flavorful and crisp beer with blended layers of premium American
and European hop aromas, brewed for the perfect balance of flavor and
refreshment. Budweiser is brewed using
time-honored methods including “kraeusening” for natural carbonation and
Beechwood aging, which results in unparalleled balance and character.
ABOUT
BEST EVENTS
Best
Events is a full-service event production company created by Jeffrey Best to
design, produce and create unique event environments that are at the
intersection of commerce and art. For over 20 years, Best Events has been known
to produce some of the most high profile events in the entertainment, corporate
and fashion arenas.
ABOUT
PMK•BNC
PMK•BNC
is a premier entertainment public relations and marketing agency that addresses
the changing needs of the entertainment industry. The company provides
unmatched expertise and insight for clients and corporations seeking to use
entertainment and pop culture to connect with media, consumers, fans and
communities. With a staff of more than 170 in Los Angeles, New York and London,
the agency represents a who's who of personalities from film, music,
television, sports and content creators, as well as corporations, networks and
established brands. PMK•BNC delivers comprehensive solutions that include
public relations, entertainment marketing and outreach, sponsorship, event
marketing, product placement and integration.
PMK•BNC is part of the Interpublic Group (NYSE: IPG). For more information, visit www.pmkbnc.com,@pmk_bnc on Twitter or PMK•BNC on Facebook.
ABOUT
TAO GROUP
The
Tao Group is considered to be a leading restaurant and nightlife company that
develops, owns and operates many of the most successful food and beverage
facilities in the United States. The Tao Group partners include: Marc Packer,
Richard Wolf, Noah Tepperberg, Jason Strauss and Louis Abin. Collectively the 5
native New Yorkers are the creators of both TAO Asian Bistro, Nightclub &
Beach and LAVO Italian Restaurant& Nightclub. Both TAO & LAVO have locations in Las Vegas
(Venetian & Palazzo Resorts) and in New York City (58th Street between Park
& Madison Avenues). The group opened
Marquee Nightclub & Dayclub, an indoor/outdoor club, in The Cosmopolitan of
Las Vegas on New Year’s Eve of 2011 and in June of 2011 they launched the Dream
Downtown hotel where the team operates all of the hotel’s food and beverage
outlets including room service, Ph-D Rooftop, Electric Room lounge and Marble
Lane Steak Joint. Most recently, they
have opened Marquee – The Star, Sydney, in Australia, which is a joint venture
with The Star’s parent company, Echo Entertainment, and is the group’s first
venture outside the United States.
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