Kiehl's Desert Run for amfAR takes off Thursday! Come on down!

 Kick-Off for Kiehl’s Desert Run for amfAR.  Kiehl’s Desert Run for amfAR is a five-day philanthropic motorcycle ride from Las Vegas to Los Angeles to benefit amfAR, the Foundation for AIDS Research, and raise awareness for HIV/AIDS research and resources.

•         Kick-off for Kiehl’s Desert Run for amfAR

•         Unveiling of the Cox/Kiehl’s chopper, designed by Paul Cox

•         Introduction of the Limited Edition Desert Run Travel Essentials Kit, an assortment of Kiehl’s best-selling travel-size products, with 100% of Kiehl’s net profits from the sale of this product to benefit amfAR.

•         $25,000 check presentation to amfAR

Music by – DJ Axis

Refreshments – Sushi Roku & Vosges

Thursday, March 29, 2012      *****OPEN TO THE PUBLIC****

3:00 pm to 5 PM

Kiehl’s Since 1851

 Forum Shops at Caesars

3500 South Las Vegas Blvd.

Las Vegas, NV

702-784-0025                           

                                                              

About amfAR, The Foundation for AIDS Research:

amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $340 million in its programs and has awarded grants to more than 2,000 research teams worldwide. For additional information on amfAR, visit www.amfAR.org.

Kiehl’s commitment:

In 1996 Kiehl’s made HIV/AIDS a key philanthropy.  Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and YouthAIDS.  Since 2001, Kiehl’s has raised over $2,000,000 for HIV/AIDS organizations and continues to do so.

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers worldwide.