To
say 2012 is off to a great start for electronic dance music
phenomenon, deadmau5, might be an understatement. Last
night, the iconic artist headed to Las Vegas for a trifecta of
celebrations: his birthday, the launch of his exclusive 2012
residency with Wynn Las Vegas at XS nightclub, and
perhaps most notable, Mayor Carolyn Goodman proclaiming it officially
“deadmau5 Day” in the city of Las Vegas.
deadmau5,
also known as Joel Zimmerman, arrived at the prestigious nightclub
just before midnight, where the XS staff took over the mic to lead
thousands of clubgoers in serenading him with “Happy Birthday.”
Twenty beautiful cocktail servers marched on stage with a five-tier
cake, created by Las Vegas bakery Gimme Some Sugar. Each tier had an
iconic theme from the residency announcement where deadmau5 attempted
several jobs around Wynn Resorts, including lifeguard and golf
caddie, before finding he was best suited performing at XS. The
campaign was wildly popular, even gathering attention from Rolling
Stone and more than 100,000 views on YouTube.
Just
before his set, XS Co-Owner and Managing Partner Jesse
Waits presented deadmau5 with the official proclamation on
behalf of Mayor Goodman as confetti cannons exploded into the crowd.
Zimmerman took the mic and expressed his disbelief in having a day in
his honor as his devoted fans erupted in excitement. He immediately
jumped behind the booth to kick off his partnership which will
include several dates throughout the year at XS and Encore Beach
Club. He played until the early hours of the morning, jumping on top
of the booth to excite the crowd and even popping a 15L bottle of
bubbly for the occasion.
“Throughout
the past year we have seen the masses journey to Las Vegas to
experience electronic dance artists headlining in our nightclubs,”
said Jesse Waits, co-owner and managing partner of XS and Tryst
nightclubs. “The following for deadmau5 is phenomenal. I applaud
Mayor Goodman for recognizing both his remarkable persona and his
ability to drive visitor traffic from fans traveling across the globe
to experience his live sets.”
The
honor is a great addition to deadmau5’s list of accolades including
recently being nominated for three Grammy Awards. He is up for nods
in the Best Dance/Electronica Album category for his critically
acclaimed LP 4x4=12 and Best Dance Recording for
“Raise Your Weapon” with Greta Svabo Bech. Also nominated
is deadmau5’s stellar remix of the Foo Fighters’ “Rope” in
the Best Remixed Recording, Non-Classical category.
Photos
attached courtesy of Erik Kabik/Retna
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