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| Jack Terry |
After more than three months
of competition and thousands of votes cast via Facebook, Tommy Bahama is
excited to announce that Jack Terry from Key West, FL is the first-ever Tommy
Bahama Rumologist™. What began as a
nationwide search, soon narrowed down to a Top 20 then Top 10, and finally a
group of five very worthy finalists from across the country vying for the
coveted new title. The finalists in the competition all submitted an additional
video making their final plea for the title, and then Tommy Bahama let the
voting public determine the eventual winner.
“This was an incredibly exciting experience for us, as well as very
rewarding to see the voting public get involved and excited along the way,”
explains Rob Goldberg, Senior Vice President of Marketing and Restaurants for
Tommy Bahama. “We embarked on this journey with the hope that we would truly
find an individual which embodied everything we wanted in our Rumologist, and
with Jack Terry, we found him…and we thank all the contestants for their interest
and enthusiasm. Each of the finalists
was amazing, so we knew we would come out a winner no matter who was chosen.”
Now that Jack Terry has
become the Tommy Bahama Rumologist, he will begin to experience the unique
lifestyle and adventure that can only come from the company with the motto:
Make Life One Long Weekend. “We plan on having our Rumologist share his love,
passion and knowledge about rum with not only our team, but the public at
large,” adds Goldberg. “We will get to
work immediately creating new rum-inspired cocktails, culinary pairings and
hosting events at our locations across the country with Jack as the host.” First up on the Rumologist itinerary will be
a trip to Las Vegas the end of October where the Rumologist will take
part in a Tommy Bahama Las Vegas rum & cigar event. Additionally, with the
holidays quickly approaching, the Rumologist will begin working with the Tommy
Bahama culinary team to help create distinctive holiday cocktails and rum
pairing menus to be featured at its 13 restaurant locations (New York City flagship restaurant set to open in fall 2012). Also on tap will be the launch of the Tommy
Bahama Rumologist Blog – a place where rum-lovers can follow Jack’s adventures
and travels, as well as learn about rum, information on Tommy Bahama cocktails
and news and information on upcoming events and rum happenings.
“Tommy Bahama says that life
is one long weekend and that's how I live my life,” says Jack Terry, the new
Tommy Bahama Rumologist. “I'm just trying to promote that type of lifestyle and
I'm lucky enough to live it. This is
something I've been training for my entire life. Anyone can study rum, but it's the joy of
living the carefree lifestyle that makes me different; that’s my lifeline -
it's what I've been doing, and now I can create a whole new generation of rum
drinkers. It's amazing to think I can
influence others as the new Tommy Bahama Rumologist.”
Since launching the
Rumologist search, over 13,000 new people are now following Tommy Bahama on
Facebook. “We are so excited to have so
many new people following us on Facebook,” notes Goldberg. “It is critical to keep growing our audience
and engaging our guests with exciting news, events and lifestyle options. This search for the Rumologist has shown us
how important it is to engage our fans. We hope to use this experience as a
spring-board for many exciting new distinctive and unique social media
initiatives.”
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