90210 Stars and David Arquette keep is simple and sweet!

Beacher,  Shenae Grimes, David Arquette

"90210” stars Jessica Stroup and Shenae Grimes celebrated their birthdays in style this weekend with Sugar Factory sweets at an over-the-top bash hosted at the brand-new David Arquette and Jeff Beacher’s Madhouse at the Roosevelt Hotel in Los Angeles.

Sugar Factory provided an interactive candy bar at the event overflowing with scrumptious sweets, including gummy bears, Sour Patch Kids, mouth-watering chocolate confections, their signature Couture Pops and more. To coincide with the burlesque Halloween-like theme, Sugar Factory also brought along eyeball gumballs, their new line of pin-up girl chocolate bars, and skull and crossbones candies for the guests.

Jessica Stroup

Along with Stroup, Grimes and Arquette, partygoers such as Paris and Nicky Hilton, “90210” actors Trevor Donovan and AnnaLynne McCord, Andy Dick, Alexis Arquette, Brittany Snow, Justin Kirk  from Showtime’s hit series “Weeds,” Angel McCord and more couldn’t keep their hands off of Sugar Factory’s delectable sweets.

Newly-single Arquette was the “candy man” of the night as he recommended the sweet treats to guests throughout the night and carried a Couture Pop in one hand and a bottle of champagne in the other for most of the evening.

All of Sugar Factory’s products are available online at www.SugarFactory.com, in addition to Sugar Factory’s two Las Vegas stores, located at The Mirage and Miracle Mile Shops at Planet Hollywood Resort & Casino. Early next year, Sugar Factory will celebrate the grand opening of their flagship store located in the heart of the Las Vegas Strip at Paris Las Vegas.

Photo credit: Daren Cornell