Sweet Tooth Celebrities and some Eye Candy! Pics!

Celebrities flocked to the hottest sweet spot in town as Sugar Factory opened the doors to its second Las Vegas location inside the Miracle Mile Shops at Planet Hollywood Resort & Casino on Sunday, Feb. 14. Mel B, Kendra Wilkinson, Hank Baskett, Holly Madison and " Jersey Shore " sensation "The Situation" all celebrated the Sugar Factory grand opening and picked up some Valentine's Day treats.

Spice Girl Mel B was in attendance as the sexy songstress launched her own signature line of Sugar Factory Couture Pops, following in the footsteps of current Couture Pop designers Britney Spears, Kim Kardashian and The Pussycat Dolls.

New parents Kendra Wilkinson and Hank Baskett celebrated their first Valentine's Day as a married couple, and as parents to two-month old son Hank Jr., by indulging in some sweet treats and stealing a few kisses at the grand opening of Sugar Factory. Baskett told reporters he had ten dozen roses sent to his wife at their hotel room for Valentine's Day - eight dozen from himself and two dozen from their son, since he knew she would be missing him on their first trip away.

" Jersey Shore " star Mike "The Situation" Sorrentino greeted hundreds of awaiting fans, some who waited in line for more than six hours, as he held a 90-minute autograph signing session at Sugar Factory. Sorrentino served up Valentine's Day lollipops to his fans, as well as members of the media, and un-buttoned his shirt to give the massive crowd a glimpse at his six-pack abs. Spending his first Valentine's Day in the public eye solo, Sorrentino told reporters, "there are a lot of ladies out there, but it's hard to find that special someone." "My glass is always half-full," Sorrentino continues, "I just haven't found that right one yet."

"Peepshow" star Holly Madison spent her Valentine's Day at Sugar Factory as the blonde bombshell recently returned to Las Vegas after a brief trip to Mexico . Madison gushed about her favorite Sugar Factory treats: the candy necklaces, signature Couture Pops and giant Whirly Pops.

Photos Credit – Erik Kabik/Retna