Wednesday, December 14, 2016

Sarah Jessica Parker Opens New Boutique In Washington D.C

Washington, D.C. was abuzz as Sarah Jessica Parker debuted her first standalone boutique – SJP by Sarah Jessica Parker during the grand opening of MGM National Harbor, a new luxury gaming resort just miles from the nation’s capital.

During the event, visitors got their first glimpse at the new upscale boutique, which features an array of colorful shoes, handbags and accessories synonymous with the star's signature style. Parker greeted fans and guests as groups explored the storefront's new home, MGM Resort International's $1.4 billion resort overlooking the Potomac River.

“We’ve found fantastic partners in MGM National Harbor and the location of the resort offers a truly monumental opportunity for our first boutique. Being in this region, just outside D.C., allows a variety of customers from all different backgrounds and parts of the world to discover the most exciting and whimsical shoes we have. This fun space allowed us to create a jewelry box of my favorite accessories,” said Parker, who wore a chic pair of heels from her line, complete with the signature grosgrain ribbon that runs up the back of each shoe.

When it comes to footwear, Parker's shop is pulling out all the stops and offering guests more than 171 versatile styles, all handmade in Italy, with 2,022 pairs stocked for the big opening weekend. Parker added, “I want guests to experience a party for their feet. I want them to walk in and feel these beautiful, rich colors, see the sparkle and the decadence of the collection. I want them to understand quickly that this is about quality.”

Also available is the American-made SJP LBD, the brand's latest collection of little black dresses. Accessories and handbags range from $30 to $695, shoes start at $240 and the SJP LBD collection premiere at $395.

SJP by Sarah Jessica Parker is opening alongside a variety of luxury shopping, as well as restaurants by prominent chefs including José Andrés, Marcus Samuelsson and the Voltaggio Brothers.

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