Tuesday, October 11, 2016

New LOVE Art Comes To The Waterfall Atrium At The Venetian


The Venetian® Las Vegas presents LOVE, a larger than life installation in the Waterfall Atrium. Created by celebrated artist Laura Kimpton as part of her Monumental Word Series, the installation, perforated with bird-shaped stamps, spells LOVE in steel Ruby red letters that rise 12 feet tall and collectively span 36 feet across, creating a memorable experience.  

"The LOVE installation is a perfect fit for our resort, larger than life, celebratory and optimistic in spirit and scale," said Lisa Marchese, chief marketing officer of The Venetian Las Vegas. "Laura's installation embodies beauty, power and simplicity in its meaning and presentation. We know guests will interact with the piece, share it with one another and hopefully, leave with a bit of awe and joy remembering that infectious Italian spirit that is the Venetian."

Kimpton, who is known for her mixed media installations and sculpture, rose to distinction thanks to her large-scale art that first debuted at the 2009 Burning Man festival in Black Rock, Nevada. She draws from her desire to question traditional views on social interaction, invoking through her art a reaction and discussion which ultimately completes her projects. "LOVE" is one piece from Kimpton's Monumental Word Series.

LOVE is about being free to love who you want, the way you want," said artist Laura Kimpton. "The bird stamps in the letters represent being able to follow your dreams, which is the message that I hope will inspire people as they interact with the piece. Las Vegas is the city where people pursue their dreams, and this sculpture will act as a touchstone for this pursuit."

Prior to being on display at The Venetian, LOVE was installed at the Life is Beautiful festival in downtown Las Vegas from Sept. 23-25, 2016. The piece will return to Life is Beautiful in 2017.

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