Friday, April 22, 2016

Kohl's Department Stores Roll Out New Fashions By Reed Krakoff

Chanel Iman, Solange Knowles, Emma Roberts
Kohl’s Department Stores, a leading specialty department store and Reed Krakoff, an American fashion designer and Creative Director of his eponymous label

Notable attendees included: Reed Krakoff, Solange Knowles, Emma Roberts, Chanel Iman, Eva Amurri Martino (Happily Eva After), Naty Michelle (A Love Affair with Fashion), Serena Goh (The Spicy Stiletto), Nicole Gonzalez (Lillies and Leon), Andy Torres (Style Scrapbook)

Kohl’s announced today the highly anticipated collection of 100-plus handbags and apparel by industry-leading designer Reed Krakoff is now available exclusively at Kohl’s stores nationwide and Kohls.com/REED. To celebrate the partnership, Kohl’s and Reed Krakoff hosted “A Day with Reed” on Wednesday, April 20th. Kohl’s surprised 100 women commuting through New York City’s Grand Central Terminal with a personalized style experience that included a handbag from the new REED collection. Five must-follow bloggers and their REED bags were chronicled throughout the day by street-style photographers, driving unique content about the new collection via #MustREEDxKohls.

Additionally, Kohl’s and Reed hosted a private dinner for media, influencers and celebrities to celebrate the launch of the REED collection on Wednesday, April 20th at the Kohl’s showroom in New York City.

Connect with Kohl’s:
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