|Dragomi at Burning Man, Photo Credit: Justin Mitchell|
Beginning Friday, July 7, and running every Friday and Saturday night throughout the month from 7 p.m. to 1 a.m., people in Downtown Las Vegas can open the Lyft app for information on how to sign up for 'Dragon Mode.' After boarding, they'll embark on a free art trek throughout downtown, experiencing other iconic Burning Man art, the Mantis and Big Rig Jig, as well as more than 15 Life is Beautiful installations that have transformed the area, including a mural by artist Shepard Fairey.
Artist Justin Mitchell created "Dragomi," the 20-foot art car that gives tours at Burning Man every year on the Playa alongside other art cars resembling pirate ships, rubber ducks and sharks. He teamed up with fellow artist Josh Levine, owner of Fired Up Management, to create a new street legal car, "Nightcrawler," inspired by Dragomi.
The trek begins and ends at Downtown Container Park. Passengers must be 18 years or older and rides are reserved on a first come, first serve basis.
"Lyft's mission is to always bring people together through transportation and with 'Dragon Mode,' the Las Vegas community will share a once in a lifetime experience in Downtown Las Vegas," said Yacob Girma, Lyft Las Vegas general manager. "We're giving people the opportunity to see beautiful works of art inside of a piece of art. There really is nothing else like it."
"Zappos is always trying to create fun and little weirdness, and this partnership does just that right here in our own community. We hope that our friends and neighbors in Downtown Las Vegas are as WOWed as we are by what a unique experience Lyft has created with the 'Nightcrawler'," said Loren Becker, Zappos experience and community manager.