The Vegas Golden Knights – the National Hockey League’s newest franchise – broke the ice by announcing the D Las Vegas as its official Downtown Las Vegas (DTLV) casino partner. This six-year exclusive sponsorship deal will entail exciting activations and events for fans in DTLV when the Vegas Golden Knights kick off their inaugural season this fall.
Details about the partnership were unveiled during a press conference on Third Street Stage in the Fremont Street Experience, featuring the D Las Vegas’ CEO Derek Stevens, Mayor Carolyn Goodman, Vegas Golden Knights President Kerry Bubolz and Coach Gerard Gallant. It will include the following elements:
· Annual Fan Fest in Downtown Las Vegas in the off-season
· Special watch parties at the D for every Vegas Golden Knights game
· Player appearances at the property
· Official merchandise pop-up shop at the D
· Game tickets for purchase at concierge
· the D Las Vegas zamboni wrap at Vegas Golden Knights’ Summerlin training facility
In addition, Stevens announced that the D Las Vegas will make a $100K donation to jumpstart the Vegas Golden Knights Foundation.
“Coming from Detroit, which is a true Hockeytown, I’ve had the opportunity to see how Mike Ilitch with Little Caesars Arena, and Pete Karmanos with Compuware AAA Hockey have impacted the community and youth sports,” said Stevens. “I am hoping to bring the same spirit to Las Vegas.”
Over the last decade, Mayor Goodman and her husband, former mayor Oscar Goodman, have been key advocates for hockey to come to Las Vegas. She was delighted to be a part of the day’s festivities.
Mayor Goodman said, “There have been many investors in my time in Las Vegas, but there has never been anyone quite like Derek Stevens. Every time he commits to doing something, he does it quickly and wholeheartedly. His six-year agreement with the Vegas Golden Knights is such an honor for this community, and we’re so thrilled to have the team in our city.”
The press conference took place a week ahead of the NHL Expansion Draft on June 21. President Bubolz also had a few words on what the sponsorship would mean to the team once the season begins in exactly 114 days.
“We’re very excited for this partnership with Derek and the D Las Vegas. Every time I hear him speak about Downtown Las Vegas, I get more and more excited about working with this part of the city.”
As a special treat, Brian Blessing, host of Sportsbook Radio, conducted a special interview with Coach Gallant on what to expect from the new staff and players.
In true Derek Stevens fashion, the ceremony concluded with the hotel CEO surprising Bubolz and Coach Gallant with matching signature blazers, designed with both company logos and personalized names on the back to replicate a hockey jersey.
Fans will be able to get in on the hockey action this fall at T-Mobile Arena.
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Photo credit: Tom Donoghue Photography