Tuesday, July 5, 2016

Drybar Now Open! Located In The Miracle Mile Mall At Planet Hollywood


After much anticipation, Drybar opened shop in Las Vegas in the Miracle Mile Shops Friday on  July 1. Drybar’s refreshingly simple concept: “No cuts. No color. Just blowouts” has captivated a legion of loyal clients nationwide. The 2,797 square foot Las Vegas shop is the brand’s largest footprint to date, with 20 styling chairs and features all of the signature elements that define the unique Drybar experience. However, exclusive for Las Vegas, the flagship shop has a full cocktail bar, built-in photo booth and live DJ, as well as an Event Manager to host and plan parties for all occasions. The Las Vegas shop aspires to be the ultimate “pre-party” destination for ladies visiting Sin City.

The Las Vegas shop is Drybar’s 63rd location, and with additional openings on the horizon in NYC, Los Angeles, and Miami, the brand is on track to have over 70 locations by the end of 2016.

“We are beyond thrilled to finally be open in Las Vegas,” said Alli Webb, founder of Drybar. “Our clients have been anxiously awaiting a location on the strip for years and we’re so excited to finally make it a reality.” Drybar will be conveniently located just inside the North Entrance of Miracle Mile Shops just off Las Vegas Boulevard, across from Sephora and the Planet Hollywood casino.

Drybar provides professional blowouts at a flat price, regardless of hair length or thickness (wash included!). The list of styles reads like a cocktail menu: the Cosmo (lots of loose curls), the Straight Up (straight with a little body), the Southern Comfort (big hair, lots of volume), the Mai Tai (messy and beachy), the Manhattan (sleek and smooth) the Dirty Martini (tousled and textured) and for the little ladies, the Shirley Temple.

At the core of the experience is Drybar’s over-the-top customer service and obsessive attention to every last detail. The Las Vegas shop features Drybar’s signature design, including custom Italian chairs, tufted fabric walls, marble bars with built-in phone docking stations, and flat screens featuring your favorite chick flicks. Drybar also offers a full line of professional hair styling products & tools, created for the perfect blowout. The brand launched exclusively with Sephora in March of 2013, and is now in all 319 U.S. Sephora doors, along with select Ulta and Bloomingdale’s locations. In fall 2015, Drybar launched their product line in all 117 U.S. Nordstrom doors, 53 Canadian Sephora doors, and opened their first store-within-a-store concept in Nordstrom’s Pacific Centre flagship store in Vancouver, B.C.

Founded by longtime stylist Alli Webb, Drybar has become a regular stop for celebs such as Julia Roberts, Cindy Crawford, Jennifer Garner, Chrissy Teigen, Zooey Deschanel, Emma Roberts, Lana Del Rey, Renee Zellweger, Jennifer Love Hewitt, Rita Ora, Rose McGowan, Molly Sims, Sarah Michelle Gellar, Hilary Duff, Miley Cyrus, Nina Garcia, Katherine Schwarzenegger and Maria Shriver—just to name a few!

Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur magazine and New York Magazine’s Boom Brands of 2013, Drybar is based on the simple concept of focusing on one thing and being the best at it. The idea was a natural one for founder Alli Webb and came from a lifetime of frustration overpaying for blowouts at traditional salons. Alli was named 100 Most Creative People in Business in 2013 by Fast Company, and was featured on the Cosmo 2013 Power List by Cosmopolitan magazine, as well as the Fortune 40 under 40 List. “The Drybar Guide To Good Hair For All,” the first book by Alli Webb, will be published in October 2016 by Abrams Publishing.

Drybar Las Vegas is open Monday – Thursday 8AM-11PM, Friday – Saturday 8AM-12AM and Sunday 8AM-11PM.*

Appointments can be booked online at www.thedrybar.com, through the Drybar iPhone app or by calling (877) 379-2279.

Drybar Las Vegas – 3666 Las Vegas Blvd South, Las Vegas, Nevada 89109
More information can be found at: www.thedrybar.com/las-vegas

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